At JolieRide Co., we believe that sports should not only bring us joy and a sense of community but also allow us to connect with the natural world around us. As an active cyclist, I experienced firsthand the healing and empowering effects that riding can bring. I found solace in the freedom and independence of cycling, and it became my outlet during the long days spent without my daughter after my separation.
However, as a lover of fashion and style, I also realized that there was a lack of stylish and functional cycling apparel for women. I wanted to create a collection that would not only make women feel beautiful but also efficient and comfortable on their two wheels. And so, JolieRide Co. was born, with the goal of providing affordable and stylish cycling clothing for women.
But our commitment to women's inclusion and empowerment goes beyond fashion. We believe in creating a safe and inclusive space for women in sports, where they can feel supported and valued. We also believe that our love for sports should not come at the cost of the environment. As a company, we are dedicated to minimizing our impact on the planet and promoting sustainable practices in all aspects of our business.
At JolieRide, we are more than just a clothing brand - we are a community of women who share a passion for cycling and the outdoors. We believe in the power of sports to bring people together, create friendships, and foster a sense of belonging. We invite you to join us on our journey and discover the joy and beauty of cycling in style and with respect for the environment.
From me to you,
Social and environmental values
We may not be flawless, but we're on a mission to save the planet every day. From slashing plastic consumption to employing recyclable envelopes and compostable paper, we're taking eco-friendly action. Plus, we're thrilled to be a carbon-neutral business, having partnered with EnRacine/Taking Root to plant trees and offset every customer order delivery since 2020. Our apparel is carefully crafted in factories that hire only responsible adults working in safe and fair conditions.
Since the very beginning, it has been important to me that JolieRide be a company involved in its community. We proudly contribute to the Quebec Breast Cancer Foundation, Opération Enfant Soleil, the Grand Défi Pierre Lavoie (Team RBC), the Breakfast Club, the Mothers with Power Foundation and Change 1’s Life, just to name a few.