Geneviève Asselin-Demers

Geneviève Asselin-Demers

MEET OUR  ambassador




Road cycling or mountain biking? 
Road but mostly mountain 


Why be a JolieRide brand ambassador? 
To represent a brand with the same values and mentality that I promote in the sport. 


Where is your favorite place to ride? 
Sentiers du Moulin near Quebec or Oka so as not to stray too far from Montreal. 


The song title that motivates you for a ride? 
Run Boy Run – Woodkid 


Your funniest bike story? 
Leaving for a mini mountain bike ride, getting lost, falling into a ditch, breaking 3 ribs, having a flat tire, coming home 3 hours later than expected with torn shorts, a small concussion and quite a mess, but with a smile on your face saying to yourself: well it could have been worse….

Geneviève Asselin-Demers​​

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